Consumers Cut Spending amid Inflation, Go to Web for Deals
Everyday consumer spending is taking a beating, with some 56% of 3,359 online shoppers surveyed April 29 to May 23 indicating that they are cutting back because of the weak economy and growing...
View ArticleNew Vehicle Sales Up from June, Down from Year ago
July’s new vehicle sales (including fleet sales) will have totaled 1.26 million units, a 3.3% decrease from July 2007 and a 6.3% increase from June 2008, according to estimates by Edmunds.com. (more…)
View ArticleSoaring Gas Prices Force 94% of Consumers to Change Lifestyles
Higher-than-ever gas prices have caused 94% of Americans to make lifestyle changes to control costs, according to a recent MapQuest survey. This includes more than 80% of consumers who are forfeiting...
View ArticleTop Apparel Online Advertisers Led by American Apparel
American Apparel ranked as the top advertiser using online display ads among apparel retailers in the United States, with 483 million ads delivered during April, according to a study based on data from...
View ArticleTop 10 IT/Internet-based Business/Finance Websites – July 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Auto Manufacturer Websites – July 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleRetailers Pressured to Drive Lifetime Customer Value
Some 58% of retailers say the top business pressure that influences their loyalty-program decisions is the need to develop lifetime customer value, according to research conducted by Aberdeen Group....
View ArticleUS Consumers Amass Higher Volume & Value of Digital Content
US consumers store an average of 907 songs, 924 photos, 25 movies and seven games on their ever-growing array of digital devices, according to (PDF) a recent study by KRC Research and Hitachi Global...
View ArticleCollege Students Setting Records in Spending, Civic Engagement, Digital...
A record-level 13.6 million college students (age 18-30) will soon arrive on campus and account for a record $237 billion in spending this year – up 20% from ’07, according to Alloy Media + Marketing’s...
View ArticleCommunications Spending to Grow – Despite Economy & Traditional Ad Declines
Total US communications spending is projected to increase 5.4% to $923.91 billion in 2008, as strong gains in the institutional and alternative-media sectors offset the downward pressure of declining...
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